Now is the time to ReBrand
06 May 2018, Posted by in Art, Design, Life, Photoshoots, Uncategorized
People change...
Uncategorized
Creating Video that Converts Clicks to Buys
20 Apr 2018, Posted by in Art, Design, Life, Photoshoots, Private, Uncategorized
Getting people from “Click” to “Buy.” In commercial videography that’s often the goal-- our video is supposed to “convert” viewers into loyal customers. Buying isn’t necessarily a capitalistic endeavor-- sometimes we want people to buy an idea (or an ideal) or a healthier choice. In a world...
Cracking the Credibility Factor in Testimonials
09 Apr 2018, Posted by in Art, Design, Life, Photoshoots, Uncategorized
Video testimonials are one the most effective ways to promote your product and build credibility for your service. Especially if your business is something that cannot be held, tested, or tried on in the changing room, they’re invaluable tools for explaining your “offer” and building...
Creating Facebook videos that really work
04 Jun 2016, Posted by in Art, Design, Life, Photoshoots, Uncategorized
Like it or not, Facebook is almost a ubiquitous presence in our lives. And increasingly it’s become important for small businesses-- for branding, customer relations, and marketing. Creating video for Facebook isn’t like creating video for other platforms, though. It’s a unique interaction,...
Etsy Tips – Using video to market your work
15 May 2016, Posted by in Art, Life, Photoshoots, Uncategorized
One of the most exciting new developments on Etsy this year is the ability to upload video to your profile page. Video and Etsy are natural partners because both emphasize the personal. Etsy customers want something unique, and they want to feel a connection to...
Wear Your Love
09 May 2015, Posted by in Life, Photoshoots, Uncategorized
Jillian Leigh of Wear Your Love, a boutique wedding dress company asked me to shoot several dresses for her marketing campaign. Wear Your Love is a beautiful blend of elegance and bohemian simplicity, and we wanted the images to be as much about the...