Authenticity is over-rated. Yes, it's the magic marketing buzzword, but when you watch a McDonald's commercial, do you think, "Wow, they're so authentic!” More likely you're thinking, “One more Big Mac probably won’t kill me.” If the truth is their product is going to harden...
Why Stories Work People are hardwired to prefer stories over facts and figures. Narratives (stories) are associated with increased recall, ease of comprehension, and shorter reading times. Compared to expository text, narratives were read twice as fast and recalled twice as well, regardless of topic or...
Here's the punchline: Video can be a powerful tool at each stage of your sales funnel. Most small businesses have a general sense of their customer's decision-making process when it comes to making a purchase, but they don't always examine the nitty gritty that makes...
Book between now and March 31st, 2019, and get 20% off your total production costs. Use the code WinterWonderLand to redeem your discount. We know music video is an investment in your career. That's why we throw every ounce of creative energy we have...
Fit Kids is an after-school physical activity program for underserved children. The Challenge: Update their old video profile that introduces their company to the public, and is also used for engaging potential funders. Typical Approach Create a single video that tells viewers about the problems of obesity...
Addicting content is media that keeps them engaged, wanting more, and coming back. To do that, it has to be fun, it has to be easy, and it has to look like the thing everyone is doing. It’s created by design, like a good thriller or...
Many service-based companies think of testimonial videos as “product reviews for services.” It’s great shorthand for describing their worth; the problem is… they’re not. There are significant differences between a testimonial and a product review (or service review), and understanding them can help you...
Creating a video is a pretty unfamiliar task for many small businesses. You may like the product the company produces, but you still need to know the cost. Unlike other products, there’s no standard proposal structure for video, and proposal pitches can take different...
Answering the #1 Question I Get: How much? A friend says to you—“I’ve saved a little money and I'd like to buy a car. What should I get?” It's impossible, of course, to answer. You can as easily pay $500 for a car as $50,000-- and...
