the Blog

Not everyone is a natural chatterbox. But everyone has a story to tell, and these stories make up the fabric of our family history. The most precious thing in our lives is our connection to the people we love. Family legacy videos (sometimes called Living...

WHAT ARE VIDEO BRAND GUIDELINES? Video brand guidelines are an instruction manual for how to present your company when creating videos, whether that's training videos, social media, or promotional videos. It’s more than just colors and fonts. It’s language, tone, sound, and style...

Video testimonials are one the most effective ways to promote your product and build credibility for your service. Especially if your business is something that cannot be held, tested, or tried on in the changing room, they’re invaluable tools for explaining your “offer” and building...

Research has uncovered the secrets to viral success in any field. We apply these key findings to crowdfunding campaigns. ...

It feels like a lifetime ago that I helped train volunteer teams (in fact it was the 80s). I helped organizations attract, manage, and retain volunteer teams as a part of the governor's Communities for a Drug Free Colorado; my employer at the time was...

You heard me. Buy them a coffee...

Artificial Intelligence tools are a sure sign of inexperience and mediocrity when it comes to content marketing. Here's why....

When you’re a non-profit you know that your best donor is the one who repeats. Whether it’s $5 a month or $20K a year, these supporters are golden. So how do you cultivate a one-time donor into an ongoing one? There’s more than one answer...

Let’s talk about content and strategy for getting your video seen. Too many businesses follow the same process: make a video; release a video. Congratulate themselves. Maybe that "release" includes a post on social media, but generally speaking the video lives on their website and...

“Location, Location, Location” used to be the mantra in business. If you were lucky enough to have a storefront with foot-traffic, you were positioned for success. At least that was the idea. But if no one looks up from their phone as they walk by,...