What’s the average attention span these days? If your message doesn’t fit in a tweet or on a hat, people probably won’t remember it. And if they do, chances are you’ll be forgotten faster than… wait, what was I saying? Oh yeah. When it comes to...
The number one reason most businesses don't make videos for their company is that they don't believe anyone will watch it. And they're probably right...
There’s a question you get a lot...
Video production is an investment, and if done right it can pay off in spades. But we don’t always have the financial resources for a full production. As much as production companies would like you to believe you need to pay for their services, there...
Success is measured in different ways by different companies. Non-profits have their own completely different set of metrics from other businesses which can include, awareness, education, and behavior change. With Zero Breast Cancer's GENERATIONS campaign, we aimed for all three. Zero Breast Cancer is a...
Small businesses (and marketing agencies) often choose their social media platform of choice based on on the demographics of who is using them. Want to reach women between the ages of 18 and 25? Instagram users skew in that direction. But not only do the...
Here’s the punchline: Video can be a powerful tool at each stage of your sales funnel. Most small businesses have a general sense of their customer’s decision-making process when it comes to making a purchase, but they don’t always examine the nitty gritty that makes it...
A lot of different elements go into making a business a success. When it comes to running a successful business or organization I see two things: product and brand. A product doesn't have to be a physical object. It might be a service like home health...
Most businesses and organizations have, at one point or another, wondered if they want to support Facebook with their advertising. While it’s indisputable that much of the world is on Facebook, you do have to wonder if people are still using it the...
The world has changed-- dramatically...
