Here's the punchline: Video can be a powerful tool at each stage of your sales funnel. Most small businesses have a general sense of their customer's decision-making process when it comes to making a purchase, but they don't always examine the nitty gritty that makes...
Addicting content is media that keeps them engaged, wanting more, and coming back. To do that, it has to be fun, it has to be easy, and it has to look like the thing everyone is doing. It’s created by design, like a good thriller or...
Many service-based companies think of testimonial videos as “product reviews for services.” It’s great shorthand for describing their worth; the problem is… they’re not. There are significant differences between a testimonial and a product review (or service review), and understanding them can help you...
Creating a video is a pretty unfamiliar task for many small businesses. You may like the product the company produces, but you still need to know the cost. Unlike other products, there’s no standard proposal structure for video, and proposal pitches can take different...
Answering the #1 Question I Get: How much? A friend says to you—“I’ve saved a little money and I'd like to buy a car. What should I get?” It's impossible, of course, to answer. You can as easily pay $500 for a car as $50,000-- and...
People change...
Getting people from “Click” to “Buy.” In commercial videography that’s often the goal-- our video is supposed to “convert” viewers into loyal customers. Buying isn’t necessarily a capitalistic endeavor-- sometimes we want people to buy an idea (or an ideal) or a healthier choice. In a world...
Video testimonials are one the most effective ways to promote your product and build credibility for your service. Especially if your business is something that cannot be held, tested, or tried on in the changing room, they’re invaluable tools for explaining your “offer” and building...
Statistically the power of video has proven to be startling—90% of people say video is helpful in decision-making; 75% of executives watch videos at work; 60% of site visitors will watch the video before reading the text; video improves email click-thru rates by 65% and...
"A diversified portfolio is key to having the flexibility to meeting the unique goals of your business" The most common advice new video professionals hear is to pick your niche. Super niche if possible—don’t just focus on non-profits, pick non-profit universities. Product videography isn’t refined enough—specialize...
