Most businesses and organizations have, at one point or another, wondered if they want to support Facebook with their advertising. While it’s indisputable that much of the world is on Facebook, you do have to wonder if people are still using it the...
The world has changed-- dramatically...
Let's be honest. Being in a room with others, whether for work or play, makes people uneasy. The coronavirus and its uncertainties means we have to take extra precautions to stay safe, because the health of our families is impacted by what we...
If we’re honest we’ll admit that it will take some time for life, and business, to look normal again. People will be especially wary of communal spaces, like restaurants. Here are 9 tips for reshaping your restaurant to get customers back in the...
How to prepare your business for after the coronovirus epidemic, and safeguard against a recession....
Branding can be transformative for non profit organizations, enhancing not just their fundraising campaigns, but strengthening organizational cohesion among employees and volunteers. Branding can also drive the broader, social change goals that form the basis of their mission. There are three essential benefits of branding...
Download your free Cheat-Sheet on how to prepare for your video shoot here. We're not asking for your email, contact info, or first child. But if you want to chat, we'd love to hear from you! Your shoot day is set, so how do...
When it comes to marketing a successful business or organization there are two areas to focus on: product and brand. You’d be surprised at just how little these two overlap. While people tend to believe that branding is about how customers experience your product, it’s...
Authenticity is over-rated. Yes, it's the magic marketing buzzword, but when you watch a McDonald's commercial, do you think, "Wow, they're so authentic!” More likely you're thinking, “One more Big Mac probably won’t kill me.” If the truth is their product is going to harden...
Why Stories Work People are hardwired to prefer stories over facts and figures. Narratives (stories) are associated with increased recall, ease of comprehension, and shorter reading times. Compared to expository text, narratives were read twice as fast and recalled twice as well, regardless of topic or...
