Now is the time to ReBrand
06 May 2018, Posted by in Art, Design, Life, Photoshoots, Uncategorized
People change...
Art
Creating Video that Converts Clicks to Buys
20 Apr 2018, Posted by in Art, Design, Life, Photoshoots, Private, Uncategorized
Getting people from “Click” to “Buy.” In commercial videography that’s often the goal-- our video is supposed to “convert” viewers into loyal customers. Buying isn’t necessarily a capitalistic endeavor-- sometimes we want people to buy an idea (or an ideal) or a healthier choice. In a world...
Cracking the Credibility Factor in Testimonials
09 Apr 2018, Posted by in Art, Design, Life, Photoshoots, Uncategorized
Video testimonials are one the most effective ways to promote your product and build credibility for your service. Especially if your business is something that cannot be held, tested, or tried on in the changing room, they’re invaluable tools for explaining your “offer” and building...
Six Steps Before You Get (video) Creative
10 Nov 2017, Posted by in Art, Design, Life, Photoshoots, Private
Statistically the power of video has proven to be startling—90% of people say video is helpful in decision-making; 75% of executives watch videos at work; 60% of site visitors will watch the video before reading the text; video improves email click-thru rates by 65% and...
Choosing a production company: specialist or diversified portfolio?
27 Oct 2017, Posted by in Art, Design, Life, Photoshoots, Private
"A diversified portfolio is key to having the flexibility to meeting the unique goals of your business" The most common advice new video professionals hear is to pick your niche. Super niche if possible—don’t just focus on non-profits, pick non-profit universities. Product videography isn’t refined enough—specialize...
What to wear on camera?
25 Oct 2017, Posted by in Art, Design, Life, Photoshoots, Private
Everyone wants to look good on camera. One of the most common questions I’m asked by clients is “what should I wear?” In the old days of video, the clothes you wore could have a major impact on the image quality—fine patterns and lots of...
Marketing Strategy
30 Aug 2017, Posted by in Art
Video is the most powerful tool on the internet for gaining visibility so you can get your message out, attract your ideal client, make more money, and have more impact. But video is only effective if people watch it. To make sure your video is seen-- and...
Contracts and Agreements
04 Apr 2017, Posted by in Art
Meeting the expectations of our clients is something we take seriously. Working in a visual medium like video, it's especially difficult to convey the look, tone, and emotion of a piece in mere words. That's why we often use storyboards and hold multiple pre-production meetings...
Branded Content Videos
14 Mar 2017, Posted by in Art, Design, Life, Photoshoots, Video
We’re inundated with advertising. Gorgeous, funny, arresting, tacky, annoying advertising. There’s so much competition for our attention—and so much of it beautifully created and delivered—that it’s hard to be noticed above the noise. You don’t need to look much beyond the proliferation...
Why Photography and Videography will do well in 2017
09 Jan 2017, Posted by in Art, Design, Life, Photoshoots, Private
Location, location, location. That’s the motto of any new business. You want foot traffic, accessibility, and complementary businesses. Nowadays, though, your most important location is in the virtual world. Lack of foot traffic isn’t hurting Amazon.com. So how do you position...