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Biz Docs

TRU

the answer isn't
more content

AI has made the ability to destroy trust almost effortless.

the answer is
more trust

We help brands earn trust through cinematic short-form documentaries grounded in real human stories.

What do your potential clients not believe about you yet?

THE ANSWER IS TRUST

Biz Docs

We make films about real people for brands that need customers to actually believe in them.

Real Stories

Human Proof

Attention + Trust

What is a Biz Doc?

A Biz Doc puts faces to the product or program you offer. It’s showing the value justifies their commitment. It’s an invitation to your community. It can be two minutes, or twenty. A good biz doc isn’t just one piece of content, it’s a two dozen... the process produces dozens of still images, quotes, and glimpses behind the scenes.

What a Biz Doc isn’t. It’s not a review or testimonial, though there’s an element of testimonial in them. It’s not an “about us” video, though the viewer we learn about your values, work ethic, and history. It’s not a product video, though audiences will learn what they will love and depend on with your product. And it’s not a “brand” video, though it is brand-defining. All of these aims are accomplished, but the goal is creating trust. Trust starts with something real— real people, real experiences, real stories. Human proof.

THE ANSWER IS TRUST

The Answer

AI has made the ability to destroy trust almost effortless. Cheap content multiplies and spreads meaningless messages like wild fire. Increasingly, we don’t even know if what we’re looking at is real. As a result, audiences are harder to reach than ever... and more valuable. You can’t reach across that gulf simply by generating hundreds of pieces of content and telling people you’re wonderful. You need to give them a reason to believe in you. That takes real stories, with real people, in a real world.

If you’re a business, or a service agency, you can feel the landscape changing. They ways in which you connect with customers, clients, and donors is shifting, and becoming more difficult. There’s more noise, more wariness, and more apathy. Making more content has never been easier for businesses; making it matter has never been harder. More isn’t the answer.

THIS IS WHAT WE CAN DO FOR YOU