21 Ideas to Transform your store front into a media billboard

“Location, Location, Location” used to be the mantra in business. If you were lucky enough to have a storefront with foot-traffic, you were positioned for success. At least that was the idea. But if no one looks up from their phone as they walk by, your hard-earned brick and mortar presence is… well, just cement. Over the past decade, the internet has turned the “Location” mantra on its head, largely because businesses have failed to adapt. Most store fronts look exactly like they did ten years ago: just a sign and a handful of their hottest selling items in the window. Today’s businesses are missing the opportunity to transform that space into a multi-media billboard for your business.

If you own a physical space, you need to put a video screen in the window along with those best sellers. Your screen can be as simple as a digital picture frame that can play videos. Video can get people to stop and watch on the street… attracting even more attention to your store. Video can answer the most pressing question they have, show a promo video, or give them insight into what makes your goods or services special. It can give your store life even when the shop is closed. It’s 24 hour marketing for a one-time cost, and probably the best use of your marketing dollars.

Here are 21 ways that businesses can use video to engage, attract, and bring in customers on the street:

• Restaurant – scenes from the kitchen
• Toy store – kids playing with your best sellers
• Accountant – funny short narrative about receipts piling up
• Yoga Studio – Meet the instructor
• Cafe – Top products tour
• Liquor store – top products tour
• Custom Jewelry – How it’s made video
• T-shirt Shop – People of all sizes and ages modeling t-shirts
• Nail Salon – Newest nail styles, clients relaxing and chatting
• Bar – Scenes from a Friday night
• Fitness – Motivational fitness video
• Realtor – Meet the realtor and a tour of recently sold homes
• Yoga Studio – A day in the yoga studio – set-up, welcome, classes
• Hair Salon – Meet the stylists – and their styles
• Bar – Pool table trick shots
• Brewery – Brewery tour with customers tasting
• Pet Grooming – Lots of loveable pets
• Pizzeria – Making a pizza
• Dry Cleaners – backroom (how it works) video
• Sushi Restaurant – the making of sushi
• Gift Shop – tour of inside of the shop and select items

At Hurricane Images, we help businesses think outside the box to reach new customers, build a fan base, meet their goals:  low cost, small business marketing ideas that simply work.

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