PORTFOLIO

About

The wonderful folks at the Alcohol Research Group (ARG) approaches us to create an awareness campaign to highlight their research– namely, that even moderate amounts of alcohol consumption can dramatically increase a woman’s risk of breast cancer. ARG is a health research organization, and this was their first foray into public communication campaigns. They budgeted for a website (with the hope that it would be interactive) and social media campaign centered on Instagram. Instagram, of course, isn’t a single media platform. They utilize photos, videos, carousels, illustration, and simple text to communicate their message.  Which meant we got to have some fun.