Everyone wants to look good on camera. One of the most common questions I’m asked by clients is “what should I wear?” In the old days of video, the clothes you wore could have a major impact on the image quality—fine patterns and lots of...
We’re inundated with advertising. Gorgeous, funny, arresting, tacky, annoying advertising. There’s so much competition for our attention—and so much of it beautifully created and delivered—that it’s hard to be noticed above the noise. You don’t need to look much beyond the proliferation...
Location, location, location. That’s the motto of any new business. You want foot traffic, accessibility, and complementary businesses. Nowadays, though, your most important location is in the virtual world. Lack of foot traffic isn’t hurting Amazon.com. So how do you position...
We’re a visual production company. We make cinematic videos; we produce unique, powerful imagery. But in today’s global market you need more than that-- you need to tell a compelling story. To do this, you need to translate your product, service, and...
Like it or not, Facebook is almost a ubiquitous presence in our lives. And increasingly it’s become important for small businesses-- for branding, customer relations, and marketing. Creating video for Facebook isn’t like creating video for other platforms, though. It’s a unique interaction,...
One of the most exciting new developments on Etsy this year is the ability to upload video to your profile page. Video and Etsy are natural partners because both emphasize the personal. Etsy customers want something unique, and they want to feel a connection to...
Video is everywhere online and on mobile, and nonprofits know that it is a critical communications tool. Technology has made it increasingly easier to produce, even with smaller budgets. Video allows us to share information quickly and concisely. It’s visual storytelling at its best, meaning...
In preparation for a video shoot in LA later this summer, I dusted off my equipment this weekend for a quick promotional project this weekend, and a chance to highlight some of my sessions from the past year. This is Hurricane Images. ...
The great team at John Doe USA asked me to photograph Illy Cafe's Valentine's Day event. We hit it off, and they invited me back to shoot the Italian espresso maker's new cafe on Union Street. The Valentine's Event was a fundraiser-- espresso...
Jillian Leigh of Wear Your Love, a boutique wedding dress company asked me to shoot several dresses for her marketing campaign. Wear Your Love is a beautiful blend of elegance and bohemian simplicity, and we wanted the images to be as much about the...
